Navigating the entrepreneurial journey can be challenging, but with the right guidance and insights, it can be a rewarding experience. In our recent podcast episode, we were privileged to have Sarah Morrill and Michael Beedie from 321 Growth Academy share their valuable experiences and insights on business growth and adaptation.
Sarah and Michael have taken different paths to arrive at their current roles. Sarah has worked with big brands, early stage startups, and tech ecosystem organizations, while Michael transitioned from consumer packaged goods to becoming a proud generalist at 321. Their experiences underscore the importance of understanding what one does not know and the value of continually validating assumptions and biases for growth.
One of the key takeaways from the conversation was the significance of recognizing the blind spots in our knowledge and understanding. To do this effectively, Sarah and Michael emphasize the need to create a culture of honesty, make space for communication, and track progress. It's about fostering an environment where questions are encouraged, and feedback is welcomed.
The conversation then switched to discussing sales strategies and processes. It's not enough to have these strategies in your head; writing them down can significantly impact business scalability. Documenting your sales strategies not only helps understand what is working and what isn't, but also assists in tracking progress and making necessary adjustments. It also provides a tangible reference that can be reviewed and tweaked as needed, enabling your business to adapt to changes and grow.
One aspect of business that is often overlooked is validating business ideas by speaking to customers. This can be an invaluable step in understanding your market and refining your product or service offering. Being humble, not getting swayed by potential deals, and looking for patterns in conversations can provide insights that could make all the difference to your business.
The entrepreneurial journey is a constant learning process, and the more you can learn from others who have navigated the same path, the better equipped you'll be to handle the challenges that come your way. As Sarah and Michael highlighted in this insightful conversation, it's about knowing what you don't know, continually validating assumptions, and embracing a culture of learning and adaptability.
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